in may 2017, the ABBC opened its online store and wanted to begin a movement of "anti-brand" culture.

at the core was a rebellious gang against waiting in line and absurd resell prices because we have better things to do with our time and money.

“Start copying what you love. Copy copy copy copy. At the end of the copy you will find yourself.”  ― Yohji Yamamoto

we’re on the journey of finding ourselves, but it’s definitely not defined by what the culture tells us to be.

be (in)authentic.